Patternsfrom Agency – designing your surface
Women behind Patternsfrom Agency are Kristiina Tergujeff and Jenni Moberg, the agent sisters. We grew up with the scout movement together and were often thought to be siblings. In 2015 we had a strong vision for the future of Finnish textile designers, but we were missing a path to follow for reaching the vision. However, we set some goals and began the journey of Patternsfrom Agency, as we both believe in learning by doing despite of the fact that we are different, Kristiina being more artsy and family oriented whereas Jenni a business-minded vagabond.
This is how we got started
We started with three awesome textile designers. However, pretty soon we realised that we need different styles and people to our pool of designers as customers have various taste. In the very begining we learned a lot from our designers as many of them had been doing the business much longer than us. Also, our first open-minded customers from Finland and Japan supported us with our choise of new, open and honest approach to surface designing.
We know our designers
A question which we often hear is “Do you know the designers of the patterns?”. Of course we do! We organize a portfolio review once a year. There we meet personally the designers and check their styles. We suggest those designers to join the agency that have different style that we already represent. We advice them for how to keep their own pattern portfolios up-to-date at patternsfrom.fi.
Our designers work in their own studios. We get together twice a year for team check-ups and wellbeing.
Three pattern concepts
Storytelling is our approach. We, as agents, collect signals of trends in surface design that we use in creating themes and color pallettes. We work on three pattern concepts, which are valid one year at the time. The three concepts are Classy, Lovely and Whimsical. Each concept has its own top-level story which guides the designers to create patterns accordingly to their own pattern portfolios. The designers also create a story for each of the patterns that they design. Feel free to use those stories for marketing the ready made product!
The patterns come in sets of three: one main pattern supported by two patterns with same or similar elements. Feel free to buy a whole set or one by one. We help our customers with design management, too, by creating and coordinating entire colelctions.
We have divided the patterns into four categories: A, B, C and D. A has most elements and layers, patterns in D-category are the most simple ones. Each pattern family has patterns from several categories.
All our patterns are original, all designed from the scratch by hand. Our designers do not use element banks. The designers use different techniques: thin lines, thick lines, water colors, wood carving, paper cut – you name it!
Exclusive and non-exclusive patterns
We sell the rights to use the patterns the designers have designed with exclusive, semi-exclusive and non-exclusive terms. All patterns are production ready repeats, most of them designed to a 64cm rotation print with colors separated.
Exclusive terms mean that only you in the entire universe are entitled to use that pattern during the term. This option is very handy if you want to offer something very unique to the market and are ready to pay for it. The prices for one pattern is between 800-1700 euros.
Semi-exclusive terms mean that you have the right to use the pattern exclusively for certain product category or market, but the same pattern may pop up in different product category and/or market during the term as well. This option is recommended for companies willing to have unique patterns in specific market or product category. The price for one pattern is between 500-1100 euros.
Non-exclusive terms mean that you have the right to use the pattern for certain product category and market, but the same pattern may pop up in different product category and/or market during the term as well. This option is very handy if you wish to have a cost effective option and are ready to share the beautiful pattern with other manufacturers. The price for one pattern is between 300-600 euros.
Besides of buying the ready made patterns with exclusive or non-exclusive terms, you may request either minor or major changes to the patterns. You may also ask one or several of our designers to design patterns from the scratch or ask us to coordinate your entire collections.
Sounds nice! How to proceed?
Get in touch with us either by sending us a message or by clicking the pattern(s) you wish to have. As a return, we will send you the details of the pattern(s). The A3-sized file has the original size of the pattern as well as the pattern in a smaller scale to see the repeat and color versions. Last but not least there are the technical data of the pattern: the name of the designer, the size of the repeat (height*width) and the number of the colors. Very much the same information as on our homepage.
After considering and evaluating the pattern with your team, you hopefully decide to take it. We will send the original repeat after the payment is cleared – and wish you happy manufacturing! We promise to feature you in our news/blog and tell about you to our friends and upcoming customers.
By working with Patternsfrom Agency, you will have direct access to professional textile designers and rock-hard project management. Besides of the production ready patterns in repeat, we provide you authentic content from Finland, which you are free to use in your own product/service marketing, and that way build your own brand.
You can follow the agent sisters’ whereabouts online. We create different content on our @patternfromfi -channels in Facebook, Instagram, LinkedIn and Pinterest, and we write blog post on our homepage regularly too.