It says Annamari in my passport, but I have been called Ammi for as long as I can remember. As the story tells, I actually named myself Ammi. Sure, it must have been easier for a little toddler to pronounce, but oddly enough, Annamari seems equally difficult to adults. In other words, just call me Ammi.
Originally, I am from a countryside town called Lammi (I swear, I did not make it up!), located some 125 km north of Helsinki. Lammi is best known for sahti, a traditional beer from Finland. I moved to Helsinki in 2007, which has been my headquarters ever since. I graduated from Aalto University of Arts, Design and Architecture with a Master’s degree in Textile Art and Design.
As a designer I find inspiration from details in my surroundings; interesting elements like repetition, colours, structures, lights, shadows and reflections that catch my eye. You are welcome to follow me on my search of inspiration on Instagram: @instagr_ammi.
I take a lot of photos to remember even the smallest design ideas. Yes, I get weird looks from people passing by, wondering why I am photographing rows of shopping carts in the supermarket or the dirty floor of a local tram. Every once in a while I like to use old school cameras as with those, the end result always comes with a surprise element regardless of how the photos are planned.
My designs are combinations of memories and dreams. You know, with good imagination you have yesterday, today and tomorrow all right here, right now.
The newest patterns are very nature focused, inspired both from my home town back in the countryside as well as the city nature in Helsinki. For example the design ”Aarteet” is based on a little art project of mine: Four times a year, every season I make a so called ”collection of treasures” photo of the flowers & plants from my mom’s garden. On the other hand, my inspiration for the design Kaislikko comes from the bed of reeds at the Töölönlahti bay in Helsinki city centre.
Read more about Ammi in our blog.
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