The newest talent in our roster, Johanna Rautiainen, joined us for Heimtextil 2018 as one of the freelance designers. As her style got very good feedback, we were happy that she decided to join us permanently during summer 2018. Welcome to the team, Johanna!

Who are you and where do you come from?

My name is Johanna, and I grew up in eastern Finland. After moving several times from the early adulthood, I feel my roots are a little spread all over. I´m a fashion designer graduated from Lahden muotoiluinstituutti, currently working and living between Helsinki and Denmark.

Describe yourself as a designer

As a designer I´m intuitive, with a hands-on attitude on doing. It´s interesting to follow what´s happening around but I don´t like to be slave to trends. I try to stay always open-minded and curious, and to create something that has a purpose or meaning.

Do you have an idol?

I appreciate people who do their own thing, regardless of status quo but don´t have one specific idol.
Yayoi Kusama is an artist whose style I admire a lot.

How do you get inspired?

Inspiration can come from nearly anywhere with a right mindset, but traveling, wandering in the nature or touching music triggers channels of inspiration almost every time. To see new places and landscapes or to hear lively sounds often changes something from the inside, and getting a new angle to familiar thoughts can be very motivating.

What is your favourite thing to design and why?

I love to design print patterns for clothing/bedlinen etc., since it is a way to combine my two big passions – drawing and textiles.

Can we see your designs somewhere already?

After working several years among sportswear, some of my designs can be found from different pieces of sport apparel.

What are your wishes for being one of the designers at Patternsfrom Agency?

I´m honored and happy to be one of the designers in the agency, and wait to learn more of print pattern design in bigger scale. I feel this is also a great place to get feedback from the end customers, that will hopefully help me to develop as a designer.

How does the future look like in ten years or so?

I try to concentrate living on the here and now, and find it difficult to define life too much in advance. Following gut feeling, doing things that bring joy and push forward without forcing too much, are my best compass for the moment. Maybe in 10 years I think differently.

Full designer profile of Johanna Rautiainen is available here.

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